Customers First: Strategies to Reap the Benefits of a CDP for a Centralized Customer View
Learn how a customer data platform can propel your organization forward.
Your Data Integration and Streaming Strategy
How does your data get to its destination? Is it on time? Can you identify the correct data strategy for different use cases in your organization? Being able to answer these questions is a major…
Sign On: Not As Simple As It Sounds
“Sign-on” and “login” have grown by leaps and bounds since the phrases first came into use. They used to just refer to validating a username and a password before allowing a user to access protected/secured…
How To Achieve Inbox Placement and Generate Demand Using Email
Learn five tested strategies to generate revenue using email.
Survive and Thrive in Uncertain Times
Learn three tried and true strategies to maximize results in all market conditions.
Can I see some ID, please? Access Management with Open ID Connect
We’ve previously addressed how OAuth is a critical component of API Security for modern applications because it provides a means for end users (a.k.a. resource owners) to authorize application access to personal resources. Even though…
Zirous Announces Tealium Partnership
(DES MOINES, IA. May 26, 2020) – Zirous, an IT consulting firm headquartered in Des Moines, today announced it has become a Tealium-certified partner. Tealium is a software as a service (SaaS) platform that helps…
How To Build a Martech Stack and Create Synergy Within Your Marketing Toolkit
There are three principles that can help maximize the impact of your marketing technology stack: look for complementary tools, integrate your data pipeline and focus on tool maximization.
The “State” of Stateful Kafka Operations
Apache Kafka has recently released version 2.5, which has brought its share of exciting new changes to the Kafka Streams DSL. A great time to look at our architectures, and determine how they can be…
Utilizing Machine Learning to Get the Best out of 2020
Anyone Can Gain an Advantage Using Machine Learning Machine Learning Among the Big Names As I sit in isolation, I try to find ways to ease my boredom. I check my phone and browse…