In the modern enterprise, consent isn't just a checkbox; it’s the master switch for your entire marketing house. If you are using heavy-duty platforms like Salesforce Marketing Cloud (SFMC) or Veeva, you’ve probably realized that…
For a long time, cookies were tucked away in the marketing budget, a line item for the digital agency to manage. But in 2026, the landscape has shifted. What was once a simple tracking tool…
Last week Zirous attended Technology Association of Iowa’s 2026 Iowa Technology Summit, focusing on how technology has shifted to being a strategic, business-led enabler designed to elevate workers. We had the opportunity to hear from some…
It starts off with a star employee building an AI agent with a ready-to-use agent workspace. The employee wants to automate something important to their workflow, like tapping into their sales account data to generate…
West Des Moines, IA — April 6th, 2026 — Zirous, a leading technology consulting firm specializing in enterprise integration, automation, and AI-driven transformation, today announced it has been named Workato’s 2026 Emerging Partner of the…
It feels like every week, our feeds are saturated with a new method of agentic AI promising to automate our workday. From Claude Cowork and Microsoft Copilot Studio to the viral (and controversial) rise of…
2025 was heralded as the year of agentic AI. As AI capabilities evolved from chatbots into more sophisticated agents capable of reasoning, planning, and remembering, organizations began automating tasks and niche workflows. Agentic use cases…
This year, the percentage of people who use AI for work shot to 81 percent, from 56 percent in 2024. But is this usage authorized by the organization? In reality, one in three employees say…
As teams are being pushed by leadership and Boards to “do AI,” many simply invest in a business plan of an enterprise chatbot—like Google Gemini, Microsoft Copilot, or ChatGPT or Claude—and release it in the…
AI is changing every day, and the toolsets businesses rely on are evolving alongside to provide agentic automation and intelligence directly inside our platforms. These advancements can drive truly beneficial, tangible results for organizations. Yet,…