If you can’t stand the heat Summer is finally upon us. After an eternal winter and classic spring indecisiveness, temperatures have reached what some would consider “warm” here in the midwest. And that means it’s…
Using Clustering for Customer Segmentation Clustering is a useful unsupervised method of machine learning, especially for identifying customer segments. Before, it was necessary to manually examine the qualities of your customers and make assumptions to…
With the continued growth of machine learning and artificial intelligence, there is a constant need for reports, dashboards, and other ways of visualizing data. Whether you are downloading CSV files or connecting to a complex…
Marketing and IT Sittin' in a Tree F-I-N-D-I-N-G [great customer insights] The two worlds of IT and marketing are changing rapidly, both experiencing technological advances at never-before-seen rates. IT is tasked with orchestrating exponentially…
I attended a Des Moines Webgeeks user group meeting about blockchain featuring Dave Wakeman from IBM. His talk centered around how blockchain could be used for business. He talked about an example where Wal-Mart used…
Often, the Queen’s word is the word in a hive. If bee psychiatrists (stay with me here) existed, they would follow the queen's decrees on how to deal with classifying mental disorders and making psychiatric…