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Building a World Class Demand Generation Machine

A world-class demand generation machine allows you to uncover hidden demand, attribute revenue to spend, scale communication cross channel and optimize marketing effectiveness. It's every marketer's dream, but how do we get there? This webinar dives into the four pillars: a 360-degree customer view, dynamic personalization, campaign automation and revenue performance management.
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Survive and Thrive in Uncertain Times

A study by the Harvard Business Review analyzed the success of nearly 4,700 firms before, during and after the three major recessions from 1980 through 2008. It found that firms that cut costs faster or deeper than rivals were least likely to be successful following a downturn. How does a marketing or technology leader best balance the present uncertainty with an eye toward the future? We propose a three-pronged strategy to enable your organization to survive and thrive.
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Results Over Hype: Gain Actionable AI Insights Today

Machine learning and artificial intelligence are more than just buzzwords; they're part of the foundation of a strong data strategy - crucial for uncovering insights to drive your bottom line. This webinar demystifies what AI is and does and lays the framework for a solid data foundation you can start using today.
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Data Literacy: How COVID-19 Has Revealed Our Need for Data Skills

The world’s data is growing exponentially, and it’s increasingly crucial for non-technical business users to be able to interpret data, ask questions of it, and make decisions from it. However, a lack of data literacy skills across the board can prevent business users from understanding the data in front of them. This webinar dives into what this looks like from a perspective we all recognize: the never-ending sea of COVID-19 data.
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