In an era of fast-shifting customer expectations and increasingly uncertain demand,…
This webinar explores the full data lifecycle, which can help answer questions like, “why can’t I get this information faster,” and “do these numbers tell the whole story,” and helps equip your organization with the right knowledge, roles and responsibilities, and tools to make sure differentiating insights don’t fall through the cracks. See how to create a robust, holistic data strategy to get the best insights possible.
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A world-class demand generation machine allows you to uncover hidden demand, attribute revenue to spend, scale communication cross channel and optimize marketing effectiveness. It's every marketer's dream, but how do we get there? This webinar dives into the four pillars: a 360-degree customer view, dynamic personalization, campaign automation and revenue performance management.
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