Maximize your Data Asset with the Data Lifecycle

A study by the Harvard Business Review analyzed the success of nearly 4,700 firms before, during and after the three major recessions from 1980 through 2008. It found that firms that cut costs faster or deeper than rivals were least likely to be successful following a downturn. How does a marketing or technology leader best balance the present uncertainty with an eye toward the future? We propose a three-pronged strategy to enable your organization to survive and thrive.

A world-class demand generation machine allows you to uncover hidden demand, attribute revenue to spend, scale communication cross channel and optimize marketing effectiveness. It's every marketer's dream, but how do we get there? This webinar dives into the four pillars: a 360-degree customer view, dynamic personalization, campaign automation and revenue performance management.

Machine learning and artificial intelligence are more than just buzzwords; they're part of the foundation of a strong data strategy - crucial for uncovering insights to drive your bottom line. This webinar demystifies what AI is and does and lays the framework for a solid data foundation you can start using today.