Data Engineering: Get Your Data Ducks in a Row

Become equipped with the right knowledge, roles and skills along the entire data journey to make sure your differentiating insights don’t fall through the cracks.

A world-class demand generation machine allows you to uncover hidden demand, attribute revenue to spend, scale communication cross channel and optimize marketing effectiveness. It's every marketer's dream, but how do we get there? This webinar dives into the four pillars: a 360-degree customer view, dynamic personalization, campaign automation and revenue performance management.