Building a World Class Demand Generation Machine

A world-class demand generation machine allows you to uncover hidden demand, attribute revenue to spend, scale communication cross channel and optimize marketing effectiveness. It’s every marketer’s dream, but how do we get there? This webinar dives into the four pillars: a 360-degree customer view, dynamic personalization, campaign automation and revenue performance management.
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Data Literacy: How COVID-19 Has Revealed Our Need for Data Skills

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