Building a World Class Demand Generation Machine

Become equipped with the right knowledge, roles and skills along the entire data journey to make sure your differentiating insights don’t fall through the cracks.

Data engineering is a critical part of a holistic data lifecycle. This webinar dives into what exactly data engineering does, the value it provides, and an example of one of Zirous' current data engineering client projects.

A study by the Harvard Business Review analyzed the success of nearly 4,700 firms before, during and after the three major recessions from 1980 through 2008. It found that firms that cut costs faster or deeper than rivals were least likely to be successful following a downturn. How does a marketing or technology leader best balance the present uncertainty with an eye toward the future? We propose a three-pronged strategy to enable your organization to survive and thrive.