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The Future of Marketing Automation Roundtable

In an era of fast-shifting customer expectations and increasingly uncertain demand, marketers need new approaches to create sustainable customer relationships. Whether your organization uses traditional sales channels, is solely e-commerce focused or uses a hybrid sales approach it’s more imperative than ever for companies to rethink how to communicate with customers throughout the buyer journey and what technology should be employed to facilitate these relationships. Watch automation experts from Adobe Marketo, Vertify and Zirous as they discuss automation best practices, real-world use cases and strategies to compete in a revolutionary new way.

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Maximize your Data Asset with the Data Lifecycle

Become equipped with the right knowledge, roles and skills along the entire data journey to make sure your differentiating insights don’t fall through the cracks.
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Data Engineering: Get Your Data Ducks in a Row

Data engineering is a critical part of a holistic data lifecycle. This webinar dives into what exactly data engineering does, the value it provides, and an example of one of Zirous' current data engineering client projects.
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Building a World Class Demand Generation Machine

A world-class demand generation machine allows you to uncover hidden demand, attribute revenue to spend, scale communication cross channel and optimize marketing effectiveness. It's every marketer's dream, but how do we get there? This webinar dives into the four pillars: a 360-degree customer view, dynamic personalization, campaign automation and revenue performance management.
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Survive and Thrive in Uncertain Times

A study by the Harvard Business Review analyzed the success of nearly 4,700 firms before, during and after the three major recessions from 1980 through 2008. It found that firms that cut costs faster or deeper than rivals were least likely to be successful following a downturn. How does a marketing or technology leader best balance the present uncertainty with an eye toward the future? We propose a three-pronged strategy to enable your organization to survive and thrive.
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Results Over Hype: Gain Actionable AI Insights Today

Machine learning and artificial intelligence are more than just buzzwords; they're part of the foundation of a strong data strategy - crucial for uncovering insights to drive your bottom line. This webinar demystifies what AI is and does and lays the framework for a solid data foundation you can start using today.
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Building a Cloud Adoption Strategy for Success

Without technology, cloud adoption would be impossible. But the technology used should be one of the final considerations of your cloud adoption journey. 42% of cloud migration failures stem from a lack of planning, and 55% stem from a lack of clear business objectives. Let’s avoid that. This session will dive into how to create a strategy and a few key pieces to get started today.
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Data Literacy: How COVID-19 Has Revealed Our Need for Data Skills

The world’s data is growing exponentially, and it’s increasingly crucial for non-technical business users to be able to interpret data, ask questions of it, and make decisions from it. However, a lack of data literacy skills across the board can prevent business users from understanding the data in front of them. This webinar dives into what this looks like from a perspective we all recognize: the never-ending sea of COVID-19 data.
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Cloud Trials & Triumphs

Migrating to the cloud is an important step for businesses to take today, but a successful migration comes with challenges. This webinar dives into the trials and triumphs that come with cloud adoption, according to our own experience and research from giants like Gartner and Forbes. As a bonus: we’ll walk through one of our client stories and how they faced, but overcame, these trials with our help.
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Uncovering $370k in Additional Annual Revenue with Data Science

Zirous spent three weeks working to explore an urban hospital’s data. See what we uncovered — and how we discovered the opportunity for them to save $370,000 annually.
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