Maximize your Data Asset with the Data Lifecycle
Become equipped with the right knowledge, roles and skills along the entire data journey to make sure your differentiating insights don’t fall through the cracks.
Data Literacy: How COVID-19 Has Revealed Our Need for Data Skills
The world’s data is growing exponentially, and it’s increasingly crucial for non-technical business users to be able to interpret data, ask questions of it, and make decisions from it. However, a lack of data literacy skills across the board can prevent business users from understanding the data in front of them. This webinar dives into what this looks like from a perspective we all recognize: the never-ending sea of COVID-19 data.
Why Machine Learning Should Be a Part of Your Marketing Strategy
Today’s strategic marketing departments are looking to do more with the data that’s available to them. But for anyone who has started down this journey, you soon realize that having a lot of data doesn’t automatically…
The Internet of Things, Big Data and (Nearly) Infinite Potential
Companies that can use the internet of things to deliver value and improve CX for end users can gain endless insights from the data it provides — data that is virtually impossible to gather any other way.
Data Unification: What Is It? Why Is It So Powerful?
Data unification unveils your customer’s journey across your entire brand instead of just within a particular department.
How Prescriptive Analytics Improves the Customer Experience
The game has changed. Consumers demand more than ever. Return customers aren’t just buying your product, they are buying the experience that goes along with it. So what should we do to improve the customer experience and make them want to come back again and again?
What Makes Insights-Driven Organizations Different?
If you can’t stand the heat Summer is finally upon us. After an eternal winter and classic spring indecisiveness, temperatures have reached what some would consider “warm” here in the midwest. And that means it’s…