Utilizing Machine Learning to Get the Best out of 2020
Anyone Can Gain an Advantage Using Machine Learning Machine Learning Among the Big Names As I sit in isolation, I try to find ways to ease my boredom. I check my phone and browse…
Benefits of Business Intelligence Tools: What You Get For Your Dollar
Return on investment (ROI) is important in any tool, and business intelligence (BI) tools are no exception. If anything, showing the cold hard numbers is even more critical for a visualization tool since the true…
Why Everyone Can Get Started With Machine Learning Today
Many people believe their companies aren’t quite ready to get started with machine learning or artificial intelligence. They will say, “We don’t have a data scientist,” or, “Our data isn’t clean enough.” However, companies that…
Data Literacy: Can we Learn from a Pandemic?
It’s hard to imagine living through a global pandemic. Yet here we are. Some individuals choose not to have it deter their life and scheduled plans, others claim it’s fake, some isolate themselves and their…
A Spooky (and True!) Halloween Tale of Amazon Alexa
A digital poltergeist? On the evening of October 31st my wife and I were relaxing on the couch after having put all the kids down for bed. My feet were on the coffee table as…
NiFi vs. Kafka… Or Is It?
With all of the exciting new tools to analyze and look at data, it's easy to get swept up and forget about a very important part of the process. Getting data to those tools! That…
What Makes Insights-Driven Organizations Different?
If you can’t stand the heat Summer is finally upon us. After an eternal winter and classic spring indecisiveness, temperatures have reached what some would consider “warm” here in the midwest. And that means it’s…
Flustered by Clustering?
Using Clustering for Customer Segmentation Clustering is a useful unsupervised method of machine learning, especially for identifying customer segments. Before, it was necessary to manually examine the qualities of your customers and make assumptions to…
Business Intelligence Tools: Starting with Power BI
With the continued growth of machine learning and artificial intelligence, there is a constant need for reports, dashboards, and other ways of visualizing data. Whether you are downloading CSV files or connecting to a complex…
Marketing and IT Sittin’ in a Tree
Marketing and IT Sittin' in a Tree F-I-N-D-I-N-G [great customer insights] The two worlds of IT and marketing are changing rapidly, both experiencing technological advances at never-before-seen rates. IT is tasked with orchestrating exponentially…