Today’s strategic marketing departments are looking to do more with the data that’s available to them. But for anyone who has started down this journey, you soon realize that having a lot of data doesn’t automatically…
Anyone Can Gain an Advantage Using Machine Learning Machine Learning Among the Big Names As I sit in isolation, I try to find ways to ease my boredom. I check my phone and browse…
Return on investment (ROI) is important in any tool, and business intelligence (BI) tools are no exception. If anything, showing the cold hard numbers is even more critical for a visualization tool since the true…
Many people believe their companies aren’t quite ready to get started with machine learning or artificial intelligence. They will say, “We don’t have a data scientist,” or, “Our data isn’t clean enough.” However, companies that…
It’s hard to imagine living through a global pandemic. Yet here we are. Some individuals choose not to have it deter their life and scheduled plans, others claim it’s fake, some isolate themselves and their…
A digital poltergeist? On the evening of October 31st my wife and I were relaxing on the couch after having put all the kids down for bed. My feet were on the coffee table as…
With all of the exciting new tools to analyze and look at data, it's easy to get swept up and forget about a very important part of the process. Getting data to those tools! That…
If you can’t stand the heat Summer is finally upon us. After an eternal winter and classic spring indecisiveness, temperatures have reached what some would consider “warm” here in the midwest. And that means it’s…
Using Clustering for Customer Segmentation Clustering is a useful unsupervised method of machine learning, especially for identifying customer segments. Before, it was necessary to manually examine the qualities of your customers and make assumptions to…