With all of the exciting new tools to analyze and look at data, it's easy to get swept up and forget about a very important part of the process. Getting data to those tools! That…
If you can’t stand the heat Summer is finally upon us. After an eternal winter and classic spring indecisiveness, temperatures have reached what some would consider “warm” here in the midwest. And that means it’s…
Using Clustering for Customer Segmentation Clustering is a useful unsupervised method of machine learning, especially for identifying customer segments. Before, it was necessary to manually examine the qualities of your customers and make assumptions to…
With the continued growth of machine learning and artificial intelligence, there is a constant need for reports, dashboards, and other ways of visualizing data. Whether you are downloading CSV files or connecting to a complex…
Marketing and IT Sittin' in a Tree F-I-N-D-I-N-G [great customer insights] The two worlds of IT and marketing are changing rapidly, both experiencing technological advances at never-before-seen rates. IT is tasked with orchestrating exponentially…
Machine Learning and Flip Phones Doing data analytics in Excel is like tweeting from your flip phone. It's time to move on. It was January 2007. I had just started my last semester of high…
In this post I will discuss some important points of TensorFlow; namely what is it, how it works, and how easily it can be used in production environments with Keras and eager processing. Enterprises that…
“Machine learning” has been a buzzword for a while now, and studies continue to affirm the substance behind the hype. Even the most traditional of businesses are now rushing to adopt machine learning into their…
We’ve seen how what has traditionally been thought of as “big data” has evolved to encompass techniques and technologies that can benefit any company and prepare them for the future. What could an example project look like?