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The Google Marketing Toolkit

The digital marketing landscape is a crazy one. If you haven’t seen the MarTech 5,000 for 2018, check it out. There are, in fact, 6,829 digital marketing platforms in the graphic, but I suppose that doesn’t roll off the tongue quite as nicely as 5,000.…

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Does Your Retail Data Answer the Five Ws?

What would you say if I told you that your marketing and IT departments need to cozy on up together to achieve your goals? Two areas that were black and white in a traditional world are now gray and fuzzy in a digital one. Smart companies are harnessing the power of a modern data architecture (that’s right - Big Data) to gain insights into their customers’ ideas, behaviors, and actions.

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