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Building a World Class Demand Generation Machine

A world-class demand generation machine allows you to uncover hidden demand, attribute revenue to spend, scale communication cross channel and optimize marketing effectiveness. It's every marketer's dream, but how do we get there? This webinar dives into the four pillars: a 360-degree customer view, dynamic personalization, campaign automation and revenue performance management.
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Survive and Thrive in Uncertain Times

A study by the Harvard Business Review analyzed the success of nearly 4,700 firms before, during and after the three major recessions from 1980 through 2008. It found that firms that cut costs faster or deeper than rivals were least likely to be successful following a downturn. How does a marketing or technology leader best balance the present uncertainty with an eye toward the future? We propose a three-pronged strategy to enable your organization to survive and thrive.
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How Privacy Compliance With CCPA, GDPR, CASL, CAN-SPAM Can Be Your New Growth Strategy

The disconnect between companies and customers has never been greater when it comes to privacy regulations. While nearly all customers rate data privacy as a concern, many businesses see the privacy laws as burdens that restrict growth. The good news is there is a way to bridge this gap to build trust while protecting privacy to create better connections with customers.
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Create World-Class Customer Experiences Using Testing and Personalization

The one-size fits all approach to web design and content is over. Consumers have different needs and expect experiences that solve their problems. By utilizing personalization marketers can boost conversion rates using relevant customer data points to optimize customer experiences. Testing can be used to determine what content, design and user flow attributes best achieve business results across your customer base. By employing both effectively companies can differentiate themselves for their competitors.
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Conversion Rate Optimization Strategies to Win Business

Attracting customers to your brand is only half the battle. Building conversion optimization rate strategies to capture consumers when they are interacting with your brand is a surefire way to boost revenue and profitability. Companies that optimize messaging, design and user journeys to boost conversion rates will see exponential results, even with only a small uptick in conversions.
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