Zirous Insights

The disconnect between companies and customers has never been greater when it comes to privacy regulations. While nearly all customers rate data privacy as a concern, many businesses see the privacy laws as burdens that restrict growth. The good news is there is a way to bridge this gap to build trust while protecting privacy to create better connections with customers.

The elusive customer 360-degree view has vexed business leaders since the dawn of customer data. In recent years, digital transformation has attempted to solve this challenge; however there are multiple ways to achieve this customer nirvana. Discover the right path for your business.

Your marketing team has a data problem. Siloed systems, cross-channel journeys, poor tracking and unreliable data lead to spending decisions made by intuition rather than insight. To solve this problem you don’t have to think outside of the box, you just need to color inside the lines.

The one-size fits all approach to web design and content is over. Consumers have different needs and expect experiences that solve their problems. By utilizing personalization marketers can boost conversion rates using relevant customer data points to optimize customer experiences. Testing can be used to determine what content, design and user flow attributes best achieve business results across your customer base. By employing both effectively companies can differentiate themselves for their competitors.

Attracting customers to your brand is only half the battle. Building conversion optimization rate strategies to capture consumers when they are interacting with your brand is a surefire way to boost revenue and profitability. Companies that optimize messaging, design and user journeys to boost conversion rates will see exponential results, even with only a small uptick in conversions.

CRM systems are an effective way for sales teams to manage customer communications. But at an organizational level your customer relationship management program needs to extend far beyond a traditional CRM platform to generate the customer experiences that will attract, delight and retain customers today and into the future.