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customer

Why Customer Relationship Management Is More Than CRM

CRM systems are an effective way for sales teams to manage customer communications. But at an organizational level your customer relationship management program needs to extend far beyond a traditional CRM platform to generate the customer experiences that will attract, delight and retain customers today and into the future.

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Architecture

Integration: An Architecture Example

The Problem: You have five applications, one that manages item information, one that needs that item information for back office operations, and the others use that item information for work management. Now you need to…

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