Segmentation Sets the Table for Data-Driven Marketing Success
A good customer targeting strategy creates a 1-2 punch that increases the return on the investment, which is the holy grail of marketing.
Improving Identity Governance for the Cloud using SailPoint IdentityIQ
It is obvious that there are many benefits of cloud computing. Don’t worry, I am not going to document them here because that has already been done many times. By now, you already realize what…
Amplify Your Analytics: Drive Better Customer Outcomes With Data-Driven Decision-Making
Campaign success is directly tied to marketing dashboards. These dashboards track the effectiveness of each campaign, allowing for experimentation and optimization using key metrics like conversion rate, average order value, return on spend and ROI. Learn key ways to embed these scoreboards into your organization to increase revenue and decrease costs.
Automating Financial Reporting Using Alteryx
Log in to a health insurance carrier’s website. Select data fields and download. Repeat for the next set of data. Combine the downloaded data with policy information. Manipulate, format, and generate a financial report for…
Why Everyone Can Get Started With Machine Learning Today
Many people believe their companies aren’t quite ready to get started with machine learning or artificial intelligence. They will say, “We don’t have a data scientist,” or, “Our data isn’t clean enough.” However, companies that…
Data Literacy: Can we Learn from a Pandemic?
It’s hard to imagine living through a global pandemic. Yet here we are. Some individuals choose not to have it deter their life and scheduled plans, others claim it’s fake, some isolate themselves and their…
How To Embark on Your Marketing Analytics Journey
Key Takeaways More often than not, key decision-makers are forced to make decisions without the supporting customer data science. The customer journey spans multiple platforms and it is critical that all sources are considered and…
Strategic Technology Partners to Drive Business Value
In the information technology consulting space, relationships with cutting-edge and industry-leading partners are vital to providing valuable services to businesses. Not only is it important to broker a partnership and relationship with these companies, but…
Data Privacy: Master Customer Data Management and Consumer Preferences in the Digital Age
While the political-legal environment can be fluid, marketing and email compliance with these four regulations — GDPR, CASL, CAN-SPAM and CCPA — is a good start.
How To Achieve Personalized Customer Experiences at Scale
The ability to personalize customer interactions at scale can be a competitive advantage for your firm. Learn several strategies to automate your customer interactions to drive demand.