While the political-legal environment can be fluid, marketing and email compliance with these four regulations — GDPR, CASL, CAN-SPAM and CCPA — is a good start.
The ability to personalize customer interactions at scale can be a competitive advantage for your firm. Learn several strategies to automate your customer interactions to drive demand.
It’s very easy to take common, everyday things for granted until they are no longer everyday things. Simple things like greeting your coworkers at the coffee station or the comfort of your desk chair (my…
The ability to manage customer journeys is directly impacted by your customer data strategy. Learn key data management best practices to track, aggregate and standardize your customers activities that can be activated based on the buying signal of your customers.
There’s a solution to sales and marketing misalignment. There are three proven methods to optimize sales funnel tactics to maximize efficiency, reduce costs, increase pipeline and supercharge growth: Align on leads between sales and marketing, utilize lead scoring and tailor communications to the customer’s journey.
MARCH 30, 2020 -- As our initial two-week work-from-home policy comes to a close, we want to give you an update on Zirous’ continued response to the COVID-19 pandemic. Zirous team members will continue to…
Life of the Data Center In my 20-plus years of working in the data center space, I have seen technology come and go as well as processes changed and security enhanced. I remember the days…
In the digital age there is no way around having marketing automation integrations with technology, sales and e-commerce working together to drive customer experience and operational outcomes.
What do you think of when you hear “access management”? Most people think of SSO (single sign-on) and stop there. While SSO is part of access management, it's just a small part. Access management is…
Moving your organization to the cloud is a large undertaking. Key decisions like which applications should be moved, which platform(s) to use, whether to lift and shift or rebuild, and dozens more are critical to…