Log in to a health insurance carrier’s website. Select data fields and download. Repeat for the next set of data. Combine the downloaded data with policy information. Manipulate, format, and generate a financial report for…
Many people believe their companies aren’t quite ready to get started with machine learning or artificial intelligence. They will say, “We don’t have a data scientist,” or, “Our data isn’t clean enough.” However, companies that…
It’s hard to imagine living through a global pandemic. Yet here we are. Some individuals choose not to have it deter their life and scheduled plans, others claim it’s fake, some isolate themselves and their…
Key Takeaways More often than not, key decision-makers are forced to make decisions without the supporting customer data science. The customer journey spans multiple platforms and it is critical that all sources are considered and…
In the information technology consulting space, relationships with cutting-edge and industry-leading partners are vital to providing valuable services to businesses. Not only is it important to broker a partnership and relationship with these companies, but…
While the political-legal environment can be fluid, marketing and email compliance with these four regulations — GDPR, CASL, CAN-SPAM and CCPA — is a good start.
The ability to personalize customer interactions at scale can be a competitive advantage for your firm. Learn several strategies to automate your customer interactions to drive demand.
It’s very easy to take common, everyday things for granted until they are no longer everyday things. Simple things like greeting your coworkers at the coffee station or the comfort of your desk chair (my…
The ability to manage customer journeys is directly impacted by your customer data strategy. Learn key data management best practices to track, aggregate and standardize your customers activities that can be activated based on the buying signal of your customers.
There’s a solution to sales and marketing misalignment. There are three proven methods to optimize sales funnel tactics to maximize efficiency, reduce costs, increase pipeline and supercharge growth: Align on leads between sales and marketing, utilize lead scoring and tailor communications to the customer’s journey.