Grandma’s Banana Bread: Why Do We Do What We Do?
Why do you do what you do? What unexamined assumptions guide your choices and actions? --- There was a little boy watching his father make dinner. His dad cut a chunk off the turkey before…
The Power of Why
If you have ever been in a conversation with a toddler, you are probably familiar with the word “why.” While getting stuck in a rabbit hole of "why"s may be mildly infuriating after the 6th…
NiFi vs. Kafka… Or Is It?
With all of the exciting new tools to analyze and look at data, it's easy to get swept up and forget about a very important part of the process. Getting data to those tools! That…
How Prescriptive Analytics Improves the Customer Experience
The game has changed. Consumers demand more than ever. Return customers aren’t just buying your product, they are buying the experience that goes along with it. So what should we do to improve the customer experience and make them want to come back again and again?
Writing an RFP to Get the Responses You Need
Writing an RFP can be a daunting task. But the goal is beneficial and necessary: get input from a variety of third parties so you can make the best choice for implementing your requirements. What…
Marketing, IT and Photosynthesis
Ah, spring. The season of green grass, blooming flowers and warm sunshine… And the perfect time to talk marketing and IT. Much like water and sunshine, both marketing and IT are extremely important individually, but,…
What Makes Insights-Driven Organizations Different?
If you can’t stand the heat Summer is finally upon us. After an eternal winter and classic spring indecisiveness, temperatures have reached what some would consider “warm” here in the midwest. And that means it’s…
Top 5 Takeaways from the 2019 Gartner Marketing Symposium
At the end of April, we spent a great three days at the Gartner Marketing Symposium attending sessions put on by Gartner analysts and vendors, discussing the latest trends and practices marketers should be embracing. The overall message: it is a great time to be in marketing! With the increasing amounts of data and new technologies, we can do things now that we could never do before, and that’s pretty amazing. Here are a few key takeaways.
Controlling Cloud Infrastructure with Serverless Compute
Controlling Cloud Infrastructure with Serverless Compute You Pay for What You Use, So Use Less Everything is moving to the cloud. More and more companies are moving both their production and development environments into the…
Flustered by Clustering?
Using Clustering for Customer Segmentation Clustering is a useful unsupervised method of machine learning, especially for identifying customer segments. Before, it was necessary to manually examine the qualities of your customers and make assumptions to…