Writing an RFP to Get the Responses You Need
Writing an RFP can be a daunting task. But the goal is beneficial and necessary: get input from a variety of third parties so you can make the best choice for implementing your requirements. What…
Marketing, IT and Photosynthesis
Ah, spring. The season of green grass, blooming flowers and warm sunshine… And the perfect time to talk marketing and IT. Much like water and sunshine, both marketing and IT are extremely important individually, but,…
What Makes Insights-Driven Organizations Different?
If you can’t stand the heat Summer is finally upon us. After an eternal winter and classic spring indecisiveness, temperatures have reached what some would consider “warm” here in the midwest. And that means it’s…
Top 5 Takeaways from the 2019 Gartner Marketing Symposium
At the end of April, we spent a great three days at the Gartner Marketing Symposium attending sessions put on by Gartner analysts and vendors, discussing the latest trends and practices marketers should be embracing. The overall message: it is a great time to be in marketing! With the increasing amounts of data and new technologies, we can do things now that we could never do before, and that’s pretty amazing. Here are a few key takeaways.
Controlling Cloud Infrastructure with Serverless Compute
Controlling Cloud Infrastructure with Serverless Compute You Pay for What You Use, So Use Less Everything is moving to the cloud. More and more companies are moving both their production and development environments into the…
Flustered by Clustering?
Using Clustering for Customer Segmentation Clustering is a useful unsupervised method of machine learning, especially for identifying customer segments. Before, it was necessary to manually examine the qualities of your customers and make assumptions to…
What Employees are Really Seeking is a Mentor
Every day, active employees are entering the job market searching and pursuing new employment outside their current organization. This isn’t new, and perhaps some individuals may even say they do this regularly to stay competitive…
Business Intelligence Tools: Starting with Power BI
With the continued growth of machine learning and artificial intelligence, there is a constant need for reports, dashboards, and other ways of visualizing data. Whether you are downloading CSV files or connecting to a complex…
Marketing and IT Sittin’ in a Tree
Marketing and IT Sittin' in a Tree F-I-N-D-I-N-G [great customer insights] The two worlds of IT and marketing are changing rapidly, both experiencing technological advances at never-before-seen rates. IT is tasked with orchestrating exponentially…
Zirous and OBI Creative announce a joint venture creating Zirobi
The new joint venture combines a comprehensive customer-centric data strategy delivered to you through a new solution – CX360. (DES MOINES, Iowa, March 11, 2019) – OBI Creative, a research-based, innovation-driven advertising agency based in Omaha,…