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Marketing Strategy

Top 5 Takeaways from the 2019 Gartner Marketing Symposium

At the end of April, we spent a great three days at the Gartner Marketing Symposium attending sessions put on by Gartner analysts and vendors, discussing the latest trends and practices marketers should be embracing. The overall message: it is a great time to be in marketing! With the increasing amounts of data and new technologies, we can do things now that we could never do before, and that’s pretty amazing. Here are a few key takeaways.
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Star Clusters

Flustered by Clustering?

Using Clustering for Customer Segmentation Clustering is a useful unsupervised method of machine learning, especially for identifying customer segments. Before, it was necessary to manually examine the qualities of your customers and make assumptions to…

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