Flying Cars & A World Without Passwords
As a kid growing up in the ‘80s, I remember in elementary school a discussion predicting we would have flying cars by the time I was a grown-up. Almost four decades later, no flying cars,…
Three Ways Stealthbits’ Privileged Access Management Solution Sets Itself Apart
In recent months, the workplace landscape has witnessed a drastic change. With an increasing amount of remote workers, data breaches are on the rise and system safeguards are now more essential than ever. Reports state…
Evolving Data Science & Ethical Algorithms
As with any revolution, the evolution of data science brings great benefits along with new problems. Technology keeps progressing—introducing questions we’ve never had to ask. These ever-growing issues from data ownership to data privacy are…
Mike McDermott Twenty Years at Zirous
Those that know me well know I'm not very active on any social platforms. Some would say that's because I'm a private person while others may think I don't have anything interesting to say. Yet,…
Helping a Midwest Trucking Company Get to the Cloud
Overview A midwest trucking company looking to enhance their data analytics services for their business worked with Zirous on a Catalyst assessment to develop a roadmap and strategy for implementing analytics. After an in-depth review…
How Privacy Compliance With CCPA, GDPR, CASL, CAN-SPAM Can Be Your New Growth Strategy
The disconnect between companies and customers has never been greater when it comes to privacy regulations. While nearly all customers rate data privacy as a concern, many businesses see the privacy laws as burdens that restrict growth. The good news is there is a way to bridge this gap to build trust while protecting privacy to create better connections with customers.
Data Lake vs. Customer Data Platform: What Is Right for My Organization?
The elusive customer 360-degree view has vexed business leaders since the dawn of customer data. In recent years, digital transformation has attempted to solve this challenge; however there are multiple ways to achieve this customer nirvana. Discover the right path for your business.
Coloring Inside the Lines: Strategies To Start Attributing Revenue to Spend
Your marketing team has a data problem. Siloed systems, cross-channel journeys, poor tracking and unreliable data lead to spending decisions made by intuition rather than insight. To solve this problem you don’t have to think outside of the box, you just need to color inside the lines.
Create World-Class Customer Experiences Using Testing and Personalization
The one-size fits all approach to web design and content is over. Consumers have different needs and expect experiences that solve their problems. By utilizing personalization marketers can boost conversion rates using relevant customer data points to optimize customer experiences. Testing can be used to determine what content, design and user flow attributes best achieve business results across your customer base. By employing both effectively companies can differentiate themselves for their competitors.
Conversion Rate Optimization Strategies to Win Business
Attracting customers to your brand is only half the battle. Building conversion optimization rate strategies to capture consumers when they are interacting with your brand is a surefire way to boost revenue and profitability. Companies that optimize messaging, design and user journeys to boost conversion rates will see exponential results, even with only a small uptick in conversions.