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Integrating Marketo

Companies seeking to increase their revenue and brand recognition by bolstering their Marketing practices often search out the best tools to enable that success.  Marketo is one of those tools, which happens to be a…

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Evolving Data Science & Ethical Algorithms

As with any revolution, the evolution of data science brings great benefits along with new problems. Technology keeps progressing—introducing questions we’ve never had to ask. These ever-growing issues from data ownership to data privacy are…

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Helping a Midwest Trucking Company Get to the Cloud

Overview A midwest trucking company looking to enhance their data analytics services for their business worked with Zirous on a Catalyst assessment to develop a roadmap and strategy for implementing analytics. After an in-depth review…

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How Privacy Compliance With CCPA, GDPR, CASL, CAN-SPAM Can Be Your New Growth Strategy

The disconnect between companies and customers has never been greater when it comes to privacy regulations. While nearly all customers rate data privacy as a concern, many businesses see the privacy laws as burdens that restrict growth. The good news is there is a way to bridge this gap to build trust while protecting privacy to create better connections with customers.

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