(DES MOINES, IA. May 26, 2020) – Zirous, an IT consulting firm headquartered in Des Moines, today announced it has become a Tealium-certified partner. Tealium is a software as a service (SaaS) platform that helps…
There are three principles that can help maximize the impact of your marketing technology stack: look for complementary tools, integrate your data pipeline and focus on tool maximization.
A good customer targeting strategy creates a 1-2 punch that increases the return on the investment, which is the holy grail of marketing.
Campaign success is directly tied to marketing dashboards. These dashboards track the effectiveness of each campaign, allowing for experimentation and optimization using key metrics like conversion rate, average order value, return on spend and ROI. Learn key ways to embed these scoreboards into your organization to increase revenue and decrease costs.
Key Takeaways More often than not, key decision-makers are forced to make decisions without the supporting customer data science. The customer journey spans multiple platforms and it is critical that all sources are considered and…
While the political-legal environment can be fluid, marketing and email compliance with these four regulations — GDPR, CASL, CAN-SPAM and CCPA — is a good start.
The ability to personalize customer interactions at scale can be a competitive advantage for your firm. Learn several strategies to automate your customer interactions to drive demand.
The ability to manage customer journeys is directly impacted by your customer data strategy. Learn key data management best practices to track, aggregate and standardize your customers activities that can be activated based on the buying signal of your customers.
There’s a solution to sales and marketing misalignment. There are three proven methods to optimize sales funnel tactics to maximize efficiency, reduce costs, increase pipeline and supercharge growth: Align on leads between sales and marketing, utilize lead scoring and tailor communications to the customer’s journey.
In the digital age there is no way around having marketing automation integrations with technology, sales and e-commerce working together to drive customer experience and operational outcomes.