INTRODUCTION I was recently working with a multinational company that had…
(DES MOINES, IA. May 26, 2020) – Zirous, an IT consulting firm headquartered in Des Moines, today announced it has become a Tealium-certified partner.
Tealium is a software as a service (SaaS) platform that helps companies create a 360-degree customer view by managing and tracking the customer journey. Through integrations with thousands of vendors, Tealium centralizes known and unknown customer data that can be activated within campaigns in nearly every channel.
Tealium’s customer data platform (CDP) and tag management solutions will make customer data more valuable, purposeful, actionable and secure. Some of the key benefits of the partnership include improving the customer experience, enabling collaboration by internal teams, analytics and reporting insight, automation across organizations, attribution tracking, increased marketing agility, data governance and improved operational efficiency.
Zirous pairs technology best practices with business and communication expertise to help clients plan, implement and execute a successful digital transformation strategy, with the customer as the focus.
For over 30 years, Zirous, headquartered in West Des Moines, Iowa, has served as an IT consulting firm specializing in data analytics and engineering, enterprise integration, identity management and the development and infrastructure needed to implement them. Zirous was recognized as a Top Workplace by the Des Moines Register in 2018 and in 2019 was a finalist for Young Professional Organization of the Year.
Tealium revolutionizes today’s digital businesses with a universal approach to customer data orchestration – spanning web, mobile, offline and Internet of Things devices. With the power to unify customer data into a single source of truth, Tealium offers a turnkey integration ecosystem supporting more than 1,000 client-side and server-side vendors and technologies. The Tealium Customer Data Hub encompasses tag management, API hub, customer data platform, and data management solutions that enable organizations to leverage real-time data to create richer, more personalized digital experiences across every team, technology, and customer touchpoint.
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