Velocity Scripting
Velocity scripting is a powerful tool that can be used in marketing emails to enhance their effectiveness and improve the customer experience. In this blog post, we'll explore the marketing, strategic, and flexible benefits of…
OneTrust and Zirous Webinar: Marketing Trust as a Competitive Edge
In today's modern privacy landscape, marketers must evaluate consent practices, data collection, and how to honor audience expectations and preferences. Experts from OneTrust and Zirous discuss how marketers can leverage trust as a competitive…
Zirous + Marketo + FeedOtter
Gone are the days of laborious copy and pasting into various content management systems, (CMS systems), for content distribution. Meet our trusted partner, FeedOtter. Our client’s have seen tremendous success from our implementation of this…
Adobe Marketo Marketing Automation Solution Increases Opportunity, Efficiency, and Transparency for Investment Management Firm
Overview Zirous partnered with a growing investment management firm that required a new marketing automation solution that would unify their customer data to create a competitive advantage. This investment management firm that works with institutional…
Zirous Partners with OneTrust to Help Businesses Enhance Customer Trust with Consent and Preference Management
WEST DES MOINES, IA – March 28, 2022 – Zirous, Inc. today announced its partnership with OneTrust, the category-defining enterprise platform to operationalize trust. Businesses today are looking for partners who can do more than…
Webinar: Marketing Data Integration Playbook Part I
The Marketing Data Integration Playbook with Zirous, Vertify, and Adobe. Integrate customer data to drive value so you can better lead your customers past the goal line using marketing automation. In this webinar experts from…
Webinar: Marketing Data Integration Playbook Part II
The Marketing Data Integration Playbook with Zirous and Adobe Integrate customer data to drive value so you can better lead your customers past the goal line using marketing automation. Zirous' Director of Marketing Technology Services,…
Why Big Data So Often Fails Us
In today’s world, it is more important than ever to understand the data we are using. Where was it collected, who processed it, what is the data as a whole telling us? There are many…
Integrating Marketo
Companies seeking to increase their revenue and brand recognition by bolstering their Marketing practices often search out the best tools to enable that success. Marketo is one of those tools, which happens to be a…
How Privacy Compliance With CCPA, GDPR, CASL, CAN-SPAM Can Be Your New Growth Strategy
The disconnect between companies and customers has never been greater when it comes to privacy regulations. While nearly all customers rate data privacy as a concern, many businesses see the privacy laws as burdens that restrict growth. The good news is there is a way to bridge this gap to build trust while protecting privacy to create better connections with customers.