In today's modern privacy landscape, marketers must evaluate consent practices, data…
WEST DES MOINES, IA – March 28, 2022 – Zirous, Inc. today announced its partnership with OneTrust, the category-defining enterprise platform to operationalize trust.
Businesses today are looking for partners who can do more than deliver technical solutions, but also help them overcome critical business challenges. With decades of experience helping clients manage customer data, Zirous is well-versed in navigating the ever-changing privacy regulations. By partnering with OneTrust, Zirous can now deliver industry-recognized consent and preference management solutions that help businesses put trust and transparency at the forefront of all customer interactions. OneTrust implements central, agile workflows across privacy, security, data governance, GRC, third-party risk, ethics and compliance, and ESG programs to help organizations make trust a competitive differentiator.
“Many of our clients have struggled to maintain compliance with a complex web of global privacy regulations from GDPR (EU), CASL (Canada), CCPA (California) and a myriad of other rules,” Zirous Director of Marketing Technology Services, Brandon Schulte said. “We’ve found that good consent and preference management processes help mitigate risk and potential fines that go into the millions of dollars. Good consent practices also build trust with customers. In fact, a recent study found that 81% of customers directly correlate trusting a brand with making a purchase from that company, which means preference management can be a competitive advantage for your company.”
OneTrust Consent and Preferences helps businesses gather customer consent, preferences, and first-party data from collection points and preference centers – all in a central location. With the deprecation of third-party cookies in 2023, OneTrust enables organizations to capture first-party data, enhance customer profiles, and deliver insights for segmentation, personalization, and campaign optimization.
“We are proud to partner with Zirous as they share our mission to help organizations build trust into the core of the fabric of their business,” said Gordy Wyatt, Director of North America Partner Sales at OneTrust. “Beyond delivering on compliance obligations, honoring customer preferences is now a critical component in building trust and loyalty. We are confident that our partnership with Zirous will not only help more organizations deliver on first-party data strategies, but take consumer trust to the next level.”
Zirous offers OneTrust Consent and Preferences implementation packages to help businesses of all sizes and maturity to capture, centralize, govern, and sync consent and preferences, including first-party data.
OneTrust is the category-defining enterprise platform to operationalize trust. More than 12,000 customers, including half of the Fortune Global 500, use OneTrust to make trust a competitive differentiator, implementing central agile workflows across privacy, security, data governance, GRC, third-party risk, ethics and compliance, and ESG programs.
The OneTrust platform is backed by 200 patents and powered by the OneTrust Athena™ AI. Our offerings include OneTrust Privacy, OneTrust DataDiscovery™, OneTrust DataGovernance™, OneTrust Vendorpedia™, OneTrust GRC, OneTrust Ethics, OneTrust PreferenceChoice™, OneTrust ESG, and OneTrust DataGuidance™.