Many people believe their companies aren’t quite ready to get started with machine learning or artificial intelligence. They will say, “We don’t have a data scientist,” or, “Our data isn’t clean enough.” However, companies that…
It’s hard to imagine living through a global pandemic. Yet here we are. Some individuals choose not to have it deter their life and scheduled plans, others claim it’s fake, some isolate themselves and their…
A digital poltergeist? On the evening of October 31st my wife and I were relaxing on the couch after having put all the kids down for bed. My feet were on the coffee table as…
With all of the exciting new tools to analyze and look at data, it's easy to get swept up and forget about a very important part of the process. Getting data to those tools! That…
If you can’t stand the heat Summer is finally upon us. After an eternal winter and classic spring indecisiveness, temperatures have reached what some would consider “warm” here in the midwest. And that means it’s…
Using Clustering for Customer Segmentation Clustering is a useful unsupervised method of machine learning, especially for identifying customer segments. Before, it was necessary to manually examine the qualities of your customers and make assumptions to…
With the continued growth of machine learning and artificial intelligence, there is a constant need for reports, dashboards, and other ways of visualizing data. Whether you are downloading CSV files or connecting to a complex…
Marketing and IT Sittin' in a Tree F-I-N-D-I-N-G [great customer insights] The two worlds of IT and marketing are changing rapidly, both experiencing technological advances at never-before-seen rates. IT is tasked with orchestrating exponentially…
Machine Learning and Flip Phones Doing data analytics in Excel is like tweeting from your flip phone. It's time to move on. It was January 2007. I had just started my last semester of high…