We’ve seen how what has traditionally been thought of as “big data” has evolved to encompass techniques and technologies that can benefit any company and prepare them for the future. What could an example project look like?
When you start down your cloud journey, all of the unanswered questions can be overwhelming. “How do I choose the right vendor? Do I just do a “lift and shift” on IaaS (Infrastructure as a Service), or is it better to implement a PaaS (Platform as a Service) option?
What exactly is a Modern Data Architecture, and, more importantly, do you need one? What makes a Modern Data Architecture different from existing reporting and analytic environments?
Market Basket Analysis gives retailers the opportunity to find correlations of items in shopping carts in order to find strong correlations. Why might a retailer choose MBA to analyze point-of-sale data? Read on for further details on the benefits of using Market Basket Analysis as a retailer.
What would you say if I told you that your marketing and IT departments need to cozy on up together to achieve your goals? Two areas that were black and white in a traditional world are now gray and fuzzy in a digital one. Smart companies are harnessing the power of a modern data architecture (that’s right - Big Data) to gain insights into their customers’ ideas, behaviors, and actions.
In this article we will discuss the importance of not filtering out data just because it doesn’t look like any other data we have, and how to quickly leverage multiple sources to derive business insights.
Utilizing Apache tools Spark, Livy, and Zeppelin, together, can be very powerful in helping to tackle machine learning and data science.
In this article we will discuss one of the 3 V's of Big Data: Volume.
Jeremiah Evans reviews the 3 V's of Big Data and how you can tackle them one step at a time.
The recent articles by the New York Times and USA Today are inherently valuable for digital marketing. They cite big advertisers dropping out of video buys based on the ads being served on questionable content. This issue brings to light an important issue in digital ad buying and trafficking: programmatic buying as a way of automation efficiencies and how to protect your brand from appearing on an offensive site.