skip to Main Content

Why All The Hype Around Cloud?

When you start down your cloud journey, all of the unanswered questions can be overwhelming.  “How do I choose the right vendor? Do I just do a “lift and shift” on IaaS (Infrastructure as a Service), or is it better to implement a PaaS (Platform as a Service) option?

Read More

Does Your Retail Data Answer the Five Ws?

What would you say if I told you that your marketing and IT departments need to cozy on up together to achieve your goals? Two areas that were black and white in a traditional world are now gray and fuzzy in a digital one. Smart companies are harnessing the power of a modern data architecture (that’s right - Big Data) to gain insights into their customers’ ideas, behaviors, and actions.

Read More

Three Ways to Decrease the Potential of Digital Ads Served in Offensive Content

The recent articles by the New York Times and USA Today are inherently valuable for digital marketing. They cite big advertisers dropping out of video buys based on the ads being served on questionable content. This issue brings to light an important issue in digital ad buying and trafficking: programmatic buying as a way of automation efficiencies and how to protect your brand from appearing on an offensive site.

Read More
Back To Top