What Shadow AI Tells You About Your Business
This year, the percentage of people who use AI for work shot to 81 percent, from 56 percent in 2024. But is this usage authorized by the organization? In reality, one in three employees say…
Flustered by Clustering?
Using Clustering for Customer Segmentation Clustering is a useful unsupervised method of machine learning, especially for identifying customer segments. Before, it was necessary to manually examine the qualities of your customers and make assumptions to…
Marketing and IT Sittin’ in a Tree
Marketing and IT Sittin' in a Tree F-I-N-D-I-N-G [great customer insights] The two worlds of IT and marketing are changing rapidly, both experiencing technological advances at never-before-seen rates. IT is tasked with orchestrating exponentially…
Machine Learning and Flip Phones
Machine Learning and Flip Phones Doing data analytics in Excel is like tweeting from your flip phone. It's time to move on. It was January 2007. I had just started my last semester of high…
Navigating Machine Learning Obstacles
“Machine learning” has been a buzzword for a while now, and studies continue to affirm the substance behind the hype. Even the most traditional of businesses are now rushing to adopt machine learning into their…