Marketing Technology
Crafting customer centricity
through data and automation.
better than you know yourself.
to drive value.
your team and message.
for excellence.
a great wingman.
We enable clients to overcome the paradigm shift in marketing driven by new technology and customer demands to thrive in the new marketing landscape. Our expertise in technology, data, performance marketing, analytics and marketing automation helps create customer-first organizations — resulting in faster revenue growth, higher return on investment and improved operational efficiency for our clients.
We leverage our Martech expertise to drive value for clients:
Uncover Hidden Demand
Increase revenue by unlocking the potential of your customers.
Attribute Revenue to Spend
Connect activities to dollars to generate the highest rate of return on investment.
Scale Communication Cross Channel
Follow customer experience strategy best practices to drive brand loyalty.
Optimize Marketing Effectiveness
Remove barriers to unleash the effectiveness of your team and message.
Marketing Technology Experts are blessed with tools to attract, retain, and grow customers.
In fact, there are 8,000 tools, and growing, on the market today. We help you cut through the clutter to select, implement and optimize the right technology to put your customers first.
Included Services:
- Marketing automation & CRM
- Expert services
- Tool selection, implementation & onboarding
- Marketing technology architecture & analysis
- Marketing automation launch/reboot workshop
- Customer relationship management optimization workshop
- Change management/user adoption workshop
Personalization through automation
Best-in-class marketers establish the processes, technology and culture that revolve around their customers. In an increasingly digital world, this means generating interest using multiple tools like Marketo, Bizible, Vertify, Tealium, and OneTrust to create a seamless journey, regardless of how customers choose to interact with your brand. Companies must develop the ability to:
- Improve the quality of customer interactions;
- Provide personalized and relevant omni-channel communication to customers;
- Increase the perceived product value for customers; and
- Use marketing automation to scale communication across platforms.
Get started with Catalyst.
It’s this combination of the IT and business sides of your organization that bring you the most from marketing and technology.
This is a unique approach for a technology services provider. And it’s what makes us your best strategic partner. Instead of stopping after deploying the latest systems, we find out what your business wants and needs to be able to do. We then identify the technologies, processes and strategies to unlock the possibilities of your people and tools.
That’s why Catalyst is a crucial starting point. We get business leaders, business users, and technical staff in the same room to collaborate, define goals, and understand what is needed to move the organization forward. This collaboration is the Catalyst for accelerated success.
Our recommendations are client-specific. We evaluate what you have, and based on where you’re trying to go, suggest the best ways to bridge the gap.
Through Catalyst, we define a Unified Marketing Technology Strategy that lays the roadmap to confidently lead you through your digital transformation. And guess what: Zirous can bring that roadmap to fruition, too.
Visit our Expert Services Page
Best-in-class marketers establish the processes, technology and culture that revolve around their customers. In an increasingly digital world, this means generating interest using multiple tools to create a seamless journey, regardless of how customers choose to interact with your brand. Companies must develop the ability to:
- Improve the quality of customer interactions;
- Provide personalized and relevant omni-channel communication to customers;
- Increase the perceived product value for customers; and
- Use automation to scale communication across platforms.
