Marketing Technology Archives

The Internet of Things, Big Data and (Nearly) Infinite Potential

September 12, 2019
Madison Lang
Machine Learning & AI

Companies that can use the internet of things to deliver value and improve CX for end users can gain endless insights from the data it provides — data that is virtually impossible to gather any other way.

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Data Unification: What Is It? Why Is It So Powerful?

Data unification unveils your customer’s journey across your entire brand instead of just within a particular department.

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How Prescriptive Analytics Improves the Customer Experience

The game has changed. Consumers demand more than ever. Return customers aren’t just buying your product, they are buying the experience that goes along with it. So what should we do to improve the customer experience and make them want to come back again and again?

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Marketing, IT and Photosynthesis

Ah, spring. The season of green grass, blooming flowers and warm sunshine… And the perfect time to talk marketing and IT. Much like water and sunshine, both marketing and IT are extremely important individually, but,…

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Top 5 Takeaways from the 2019 Gartner Marketing Symposium

At the end of April, we spent a great three days at the Gartner Marketing Symposium attending sessions put on by Gartner analysts and vendors, discussing the latest trends and practices marketers should be embracing. The overall message: it is a great time to be in marketing! With the increasing amounts of data and new technologies, we can do things now that we could never do before, and that’s pretty amazing. Here are a few key takeaways.

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