INTRODUCTION I was recently working with a multinational company that had just updated its privacy policy. Their legal team decided that every record in their CRM database needed to receive this message. With approximately 4…
Marketing automation has become an essential tool for companies looking to automate their marketing efforts and enhance their customer experience. As stated by Quixy, implementing marketing automation solutions led to an increase in conversions for…
Managing multiple brands within a single marketing automation platform like Marketo can present unique challenges, particularly when it comes to handling unsubscribe requests. Whenever someone selects the link-header unsubscribe they will automatically be unsubscribed from…
The Des Moines metro is committed to creating an environment that fosters growth and development of small businesses, entrepreneurial enterprises, and medium sized businesses. However increases in security breaches are becoming a troubling trend and…
On Thursday, March 2nd, 2023, the Biden Administration released their official National Cybersecurity Strategy. There were many important topics addressed throughout the report that the Administration hopes will help to shape the future of cyber…
Zirous x AtData Email marketing has become an essential part of modern marketing strategies. It offers a cost-effective way to reach a large audience and generate leads. However, using email marketing tools like Marketo requires…
AtData x Zirous We are pleased to announce that Zirous has entered into a strategic partnership with AtData, a leading email validation solution provider. This partnership is aimed at improving email deliverability and enhancing marketing…
Velocity scripting is a powerful tool that can be used in marketing emails to enhance their effectiveness and improve the customer experience. In this blog post, we'll explore the marketing, strategic, and flexible benefits of…
What Is Web3 Imagine you decide to purchase something on a platform, like buying a set of ads for your business on Instagram or paying for an upgrade to your favorite online game. Then, all…
Three years after the start of the COVID-19 Pandemic, many things have become increasingly common in the workplace: Employees are demanding the ability to work their way (hybrid, remotely, in office, etc.) Employers are having…