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[August 11, 2023] – Zirous, a tech firm located in West Des Moines, Iowa, is excited to announce a strategic partnership with RainFocus, the renowned unified event experience platform trusted by the world’s most well-known brands.

RainFocus, headquartered in Lehi, Utah, provides a next-generation event marketing platform that delivers insight-driven unified experiences for in-person, virtual, and hybrid events. As an all-in-one platform, RainFocus optimizes registration, speaker enablement, content management, event marketing, and exhibitor activation, ensuring a seamless user experience for event teams and attendees.

As a part of this partnership, Zirous positions itself as an expert resource with experience in integrations and strategy around core pieces of the marketing stack like Adobe Marketo Engage, Salesforce, etc. as data needs to flow back and forth between platforms to manage event goers pre-and-post events. This positions Zirous as the perfect partner to play a pivotal role in ensuring a smooth transition to RainFocus’ platform for clientele.

“At Zirous, we are thrilled to join forces with RainFocus,” said Brandon Schulte, VP of Marketing Technology at Zirous. “Our shared vision of delivering outstanding event experiences aligns perfectly with RainFocus’ innovative platform. We are excited to contribute to the seamless implementation of RainFocus, empowering clients to make the most of their event portfolios.”

“Streamlining tech integrations is critical to understanding the entire customer journey,” said Brian Gates, SVP of Industry Strategy at RainFocus. “We’re excited to partner with Zirous to enable clients with real-time event experiences that inform sales and marketing campaigns and drive personalization at scale. By combining Zirous’ deep technical expertise of integrated marketing automation platforms with RainFocus’ unique global attendee profile, this partnership merges sales and marketing integrations with the event channel in a seamless martech environment.”

The collaboration between Zirous and RainFocus represents a powerful synergy, where technology and customer-centric approaches converge to create transformative event experiences. Together, both companies are dedicated to pushing the boundaries and value of events, unlocking unparalleled marketing for organizations.

About Zirous:
Zirous is a tech firm with 35+ years of experience. Zirous marketing technology experts specialize in marketing automation, data-driven marketing, and transformative customer experiences. With a wealth of expertise, Zirous empowers organizations to thrive in the ever-evolving marketing landscape.

About RainFocus:
RainFocus is the next-generation event marketing platform built to capture and analyze unprecedented amounts of first-party data for exceptional events and optimized engagement throughout the customer journey. RainFocus powers flawless experiences with secure, scalable solutions to support the entire event lifecycle. The platform integrates with sales and marketing technologies, simplifying event registration, content management, and exhibitor activation across in-person, virtual, and hybrid experiences, all from a single dashboard. Leveraging real-time data, RainFocus provides actionable insights to drive personalization, accelerate qualification and lead conversion, and close deals. For more information, visit

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