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The Challenge: A Large Volume of Point of Sale Data

The rewards company proposed to perform a market basket analysis on data from a customer to identify purchasing trends that could allow the customer to better understand their consumers and influence purchasing decisions.

With over 185 million rows of sales data, the rewards company’s previous attempts to analyze the dataset were cumbersome and faced some limitations:

  • Only a subset of the data could be analyzed
  • It was extremely time-intensive

The Solution: A Modern Data Architecture

Read the full case study to learn how Zirous helped this company remove current limitations to quickly deliver a custom solution.


Learn how you can use Market Basket Analysis to grow your business.

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