Grandma’s Banana Bread: Why Do We Do What We Do?
Why do you do what you do? What unexamined assumptions guide your choices and actions? --- There was a little boy watching his father make dinner. His dad cut a chunk off the turkey before…
What Makes Insights-Driven Organizations Different?
If you can’t stand the heat Summer is finally upon us. After an eternal winter and classic spring indecisiveness, temperatures have reached what some would consider “warm” here in the midwest. And that means it’s…
Flustered by Clustering?
Using Clustering for Customer Segmentation Clustering is a useful unsupervised method of machine learning, especially for identifying customer segments. Before, it was necessary to manually examine the qualities of your customers and make assumptions to…
Business Intelligence Tools: Starting with Power BI
With the continued growth of machine learning and artificial intelligence, there is a constant need for reports, dashboards, and other ways of visualizing data. Whether you are downloading CSV files or connecting to a complex…
Marketing and IT Sittin’ in a Tree
Marketing and IT Sittin' in a Tree F-I-N-D-I-N-G [great customer insights] The two worlds of IT and marketing are changing rapidly, both experiencing technological advances at never-before-seen rates. IT is tasked with orchestrating exponentially…
Blockchain: Not Just Another Tech Fad
I attended a Des Moines Webgeeks user group meeting about blockchain featuring Dave Wakeman from IBM. His talk centered around how blockchain could be used for business. He talked about an example where Wal-Mart used…
Digits for Well Bees: A Siri-ous Look into Digital Wellbeing
Often, the Queen’s word is the word in a hive. If bee psychiatrists (stay with me here) existed, they would follow the queen's decrees on how to deal with classifying mental disorders and making psychiatric…