marketing Archives

Advanced Marketing Analytics - Customer Experience

Marketing and IT Sittin’ in a Tree

March 19, 2019
Kelsey Cervantes
Machine Learning & AI

Marketing and IT Sittin' in a Tree F-I-N-D-I-N-G [great customer insights] The two worlds of IT and marketing are changing rapidly, both experiencing technological advances at never-before-seen rates. IT is tasked with orchestrating exponentially…

Sales Enablement: What the Heck is That?

February 28, 2019
Emily Hoch
Zirous General

At the end of the day, we’re all wearing a ‘sales’ hat within our own job role. We’re all on the lookout for new opportunities, garnering introductions to people in our industry, or keeping tabs on what our competition is doing.