Market Basket Analysis gives retailers the opportunity to find correlations of items in shopping carts in order to find strong correlations. Why might a retailer choose MBA to analyze point-of-sale data? Read on for further details on the benefits of using Market Basket Analysis as a retailer.
What would you say if I told you that your marketing and IT departments need to cozy on up together to achieve your goals? Two areas that were black and white in a traditional world are now gray and fuzzy in a digital one. Smart companies are harnessing the power of a modern data architecture (that’s right - Big Data) to gain insights into their customers’ ideas, behaviors, and actions.