Unlock Personalized Marketing at Scale with Adobe and OneTrust

In today’s data-driven landscape, delivering personalized marketing experiences is more necessary than ever. Studies show that personalization can significantly reduce acquisition costs, boost ROI, and increase sales. However, scaling these efforts while adhering to evolving privacy regulations can be a complex challenge.

Enter the powerful synergy of Adobe Experience Platform Real-Time CDP and OneTrust. This integration empowers your organization to achieve true personalization at scale by providing unified customer profiles and robust consent management.

The Power of Unified Customer Profiles

Adobe Real-Time CDP acts as a central hub, seamlessly connecting data from various sources like CRM, ERP, loyalty programs, and web analytics. This unified view provides a deep understanding of customer behavior and preferences, enabling you to create actionable insights and deliver truly personalized experiences across all channels.

OneTrust: Ensuring Consent and Compliance

With increasing scrutiny on data privacy, managing customer consent is paramount. OneTrust integrates with Adobe Real-Time CDP to provide real-time visibility into customer consent and preference data. This ensures that your marketing programs remain compliant with regulations while respecting customer choices. By automating consent enforcement across all marketing initiatives, you can build customer trust and protect your brand reputation.

Getting Started with Personalized Marketing

The journey towards personalized marketing doesn’t need to be overwhelming. Here are a few initial steps to consider:

• Data Discovery: Inventory all the sources of customer and behavioral information. Begin by grouping these customers into different personas, such as a young influencer who purchases lifestyle brands.  Then, gain an understanding of the customer journey and the data behind their interactions with lifestyle brands. What causes them to make that initial purchase, and return as a repeat customer?
• Decision Making: Customer actions, like making a purchase, viewing specific pages, or returning to buy again, are often driven by intent. Recognizing this intent allows you to trigger personalized content for the right customer at the right time. Analytics are key to understanding whether the intent was to purchase or simply browse. For example, if a customer clicks on a product and adds it to their cart but doesn’t complete the purchase, you could follow up with a discount offer or recommend related products.
• Test and Learn: An effective method to create meaningful personalization is to try new ideas with customers, measure effectiveness, and quickly pivot. Executing this operation requires tools to deliver the personalized content. Use tools like Adobe Experience Platform to rapidly test different personalization strategies, measure their effectiveness, and adapt quickly

Leveraging Adobe Experience Platform Capabilities

The Adobe Experience Platform offers a suite of powerful tools to facilitate personalized marketing at scale:

• Adobe Tags: Quickly deploy all marketing, advertising, and analytics tags on the website.

• Adobe Target: A personalization platform that helps businesses optimize and personalize customer experiences across various digital channels, including websites, and mobile apps.
• Adobe Real-Time CDP: Create a unified customer profile to manage customer data across various channels and applications.
• Adobe Customer Journey Analytics: Manage customer journey analytics across multiple channels.
• Adobe Customer Journey Optimizer: Orchestrate and deliver personalized customer journeys across various channels.

By integrating Adobe Experience Platform Real-Time CDP with OneTrust, your marketing teams can confidently navigate the complexities of data privacy while delivering impactful and personalized experiences that drive results. It’s time to move beyond generic marketing and embrace the power of personalization at scale.

How Can Zirous Help?

We have many years of experience implementing OneTrust and integrating with leading  Customer Data Platform (CDP) solutions like Adobe and Tealium. We’ve empowered numerous marketing teams to achieve success by leveraging the synergy of Adobe Experience Platform and OneTrust. Allow us to share our proven strategies and expertise to transform your marketing initiatives, driving tangible results and a success story for your brand.

Want to learn more? Contact us here: https://www.zirous.com/contact/