According to McKinsey Insights...

After a positive customer experience, more than 85% of customers purchased more.

After a negative experience, more than 70% purchased less.

In many cases, customers will post on social media about these experiences. Know when to thank them - and know when to solve their problem - through Sentiment Analysis.

Sentiment Analysis identifies and categorizes opinions expressed in a piece of text in order to determine whether the writer's attitude toward a particular topic is positive, negative, or neutral.

If You haven't tapped into this YET, you can.

Zirous can help you stay atop the fast-paced world of social media. Implement solutions that improve your customer experience today and in the long run:

  • Crisis management
  • Increasing brand loyalty
  • Competitor comparison
  • Product sentiment
  • Reactions to campaigns
  • Customer segmentation
  • ...and more


What is Sentiment Analysis? Read for a quick overview.

Learn how social media data mining can enhance your brand.

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Learn how a grocery company benefited from Social Sentiment Analysis.

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About Zirous

Headquartered in West Des Moines, Iowa, Zirous is never too far away from our Midwestern clients. Around here, being from the Midwest means a couple of things; you work hard and you always treat people with respect.

For over 30 years, that's how we've done business and we'd love to work with you, no matter where you're located.