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Becoming an analytics-centric organization requires collaboration across your business. Gartner’s research on these ‘Top Insights for Digital Business’ can help your organization get to the analytics end-goal.

In this article you’ll find information about:

  • The strategic questions you need to ask yourself to master the transition into data and marketing analytics.
  • Developing a web analytics strategy and how to optimize it for your business, as well as best practices to embrace during the process.
  • Understanding the business value that comes from an organizational data and analytics strategy and how you can measure its impact.
  • Finding support for your newly completed data and analytics initiative.

“A one-size-fits-all analytics strategy no longer fits the needs of digital business.”**

“To succeed in digital business, data and analytics must be at the pulse of the organization —
incorporated into all key decisions across finance, sales, marketing, supply chain and all other core
business functions.”**

Gartner Report: How To Create Data And Analytics Everywhere For Everyone

Gartner research: How to Create Data and Analytics Everywhere for Everyone: Top Insights for Digital Business

**How to Create Data and Analytics Everywhere for Everyone: Top Insights for Digital Business, 29 November 2017

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