Zirous Expands Strategic, Creative, and Experience Services Through Unified VAEZR Studio Brand

Applied Art & Technology officially transitions to VAEZR Studio, bringing strategy, creativity, technology, and execution together under one brand.

WEST DES MOINES, Iowa, July 1, 2026 — Zirous is proud to announce the official transition of Applied Art & Technology to the VAEZR Studio brand. Following the 2025 acquisition of Applied Art & Technology, the transition completes the company’s integration into VAEZR Studio, the creative agency of Zirous, strengthening our ability to help organizations connect business strategy, creative execution, and technology-driven innovation.

As the creative technology and experience services division of Zirous, VAEZR Studio now brings together strategy, creativity, technology, and execution under one brand, creating a powerful partner for organizations looking to drive growth, strengthen brands, engage audiences, and solve complex business challenges.

The integration combines Applied Art & Technology’s decades of expertise in video production, creative services, and event production with VAEZR Studio’s strengths in business strategy, experience design, web development, digital experiences, immersive technologies, and emerging innovation solutions.

VAEZR Studio is trusted by some of the nation’s most recognized brands and institutions, ranging from Fortune 500 companies and major universities to regional brands and public institutions, including:

“By bringing Applied Art & Technology and VAEZR Studio together under one brand, we’ve built a team that can help organizations develop the strategy, create the experience, and execute the vision, all through a single trusted partner,” said Megan Tell, President of Zirous.

“Organizations today need more than individual services—they need strategic partners who can connect business goals with meaningful customer, employee, and brand experiences,” said Luke McDermott, VP of VAEZR Studio. “Bringing our teams together under the VAEZR Studio brand allows us to deliver a more integrated approach that combines strategy, creativity, technology, and execution. The result is greater value for our clients, stronger outcomes, and new opportunities to innovate, engage audiences, and accelerate growth.”

The transition represents more than a brand consolidation. It reflects Zirous’ continued investment in helping clients create measurable business impact through a connected approach that combines strategic thinking, creative excellence, digital innovation, and flawless execution.

The announcement coincides with the launch of the new VAEZR Studio website, showcasing the organization’s expanded capabilities, portfolio of work, and vision for the future.

Discover how VAEZR Studio helps organizations connect strategy, creativity, and technology to create meaningful business outcomes.