According to McKinsey Insights...

After a positive customer experience, more than 85% of customers purchased more.

After a negative experience, more than 70% purchased less.

 

With Sentiment Analysis, you can improve customer experience.

Sentiment Analysis (or Opinion Mining) identifies and categorizes opinions expressed in a piece of text in order to determine whether the writer's attitude toward a particular topic is positive, negative, or neutral.

If You haven't tapped into this YET, you can.

Zirous can help blend this analysis with your existing data architecture to assist your team with the following:

  • Crisis management
  • Increasing brand loyalty
  • Competitor comparison
  • Product sentiment
  • Reactions to campaigns
  • Customer segmentation
  • ...and more

 

What is Sentiment Analysis? Read for a quick overview.

Let our team help you use Sentiment Analysis to grow your business.

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Learn how a grocery company benefited from Sentiment Analysis.


Tools We Use

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About Zirous

Headquartered in West Des Moines, Iowa, Zirous is never too far away from our Midwestern clients. Around here, being from the Midwest means a couple of things; you work hard and you always treat people with respect.

For over 30 years, that's how we've done business and we'd love to work with you, no matter where you're located.