Marketing Analytics Training

A 3-Day Workshop for Google Users

Our hands on training will cover the following:

DAY ONE

  • Getting Started
  • Setting up Filters
  • Setting up Goals
  • Using Reports
    • Acquisition, Audience, Behavior

DAY TWO

  • Tagging Overview
  • Business-Based Tags
  • Attribution Modeling
  • Custom Tags

DAY THREE

  • GTM Overview
  • Migrating from GA to GTM
  • Event Tags
  • 3rd Party Cookie Tags

PLEASe register by January 24th, 2018.

What to Expect

You'll be knee-deep in your own data as you go through the training. Our experts will be with you one-on-one to answer your questions and provide strategic recommendations, so by the time your training is complete your website should be thoroughly tagged and tracked.

Make sure to have the following with you during training:

  • Admin access to your Google Analytics and Tag Manager accounts
  • Laptop with charger

Training Team

Our team of experts will be onsite providing both the lessons and the hands-on application. Click their names to view LinkedIn profiles.

Heather Lamb, Data Scientist Heather brings extensive expertise in the analytic architecture, management and optimization of data for business. Heather has led many data initiatives at major Midwest corporations, and has worked extensively with data management for analysis and insights, KPI development, cross-channel attribution, A/B testing, ROI reporting and ongoing data-driven initiatives.

Heather Lamb, Data Scientist

Heather brings extensive expertise in the analytic architecture, management and optimization of data for business. Heather has led many data initiatives at major Midwest corporations, and has worked extensively with data management for analysis and insights, KPI development, cross-channel attribution, A/B testing, ROI reporting and ongoing data-driven initiatives.

Eryn Lueders, Marketing Analyst Eryn brings experience from a wide background of marketing tactics, with a specialty in digital marketing. She's worked extensively with website optimization and performance, digital marketing reporting, the Google Analytics 360 Suite of products, and content management on several CMS platforms. 

Eryn Lueders, Marketing Analyst

Eryn brings experience from a wide background of marketing tactics, with a specialty in digital marketing. She's worked extensively with website optimization and performance, digital marketing reporting, the Google Analytics 360 Suite of products, and content management on several CMS platforms. 

Andrew Dunne, Data Analyst Andy brings a unique mix of marketing and data experience. He has worked with website optimization as well as both digital marketing and data analysis. He thrives at troubleshooting issues and understanding both how processes work and how to succinctly explain them to others.

Andrew Dunne, Data Analyst

Andy brings a unique mix of marketing and data experience. He has worked with website optimization as well as both digital marketing and data analysis. He thrives at troubleshooting issues and understanding both how processes work and how to succinctly explain them to others.


Yes, We're Local

Located in West Des Moines right off of Interstate 235.