Blog Category: Analytics
Utilizing Apache tools Spark, Livy, and Zeppelin, together, can be very powerful in helping to tackle machine learning and data science.
The recent articles by the New York Times and USA Today are inherently valuable for digital marketing. They cite big advertisers dropping out of video buys based on the ads being served on questionable content. This issue brings to light an important issue in digital ad buying and trafficking: programmatic buying as a way of automation efficiencies and how to protect your brand from appearing on an offensive site.