Many companies feel analytics initiatives are daunting, yet at the same time are necessary to move business forward. Some may even be doing smaller-scale analytics on a case-by-case basis, which may provide some business insight but comes at the heavy cost of manual hours and disconnected reports.
The truth is, rolling out analytics can be done on a small, yet repeatable, scale which can progressively provide value to your business and eliminate the need to 'boil the ocean.'
Marketing is a perfect place to get started with analytics. Automating the collection, integration and visualization of different data sources can move your organization from being reactive to being proactive. By optimizing toward the right step in the customer experience funnel, you will finally have the data to PROVE your marketing works.
Are your key people empowered to make decisions using data? And can they validate their decisions over time? If your company is still living with 'gut-based' decisions, you won't be able to grow as fast or efficiently as your competitors. Start by providing the right business intelligence measurements and tracking decision-based goals.
Predictive analytics will take your team from "What happened yesterday?" to "What will happen tomorrow?" Using tools such as decision-tree modeling or machine learning, you can make future predictions on where your business needs to be, instead of fixing problems you didn't know you had. Are you ready to set the curve in your industry?
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We start each project with a detailed discovery to determine the best solution for your business. Let's start that conversation today.